In recent years, the global pet industry has continued to grow, and pet owners are no longer looking only for functional products — they want design, sustainability, and reliability.

As a manufacturer based in China, we’ve seen a clear trend:
more international brands are choosing OEM / ODM partnerships instead of off-the-shelf products, especially for cat scratchers, cat trees, and pet furniture.

1️⃣ Customization Is No Longer Optional

Brands want products that reflect their identity.
Through OEM/ODM, partners can customize:

• Size & structure

• Shape & design style

• Packaging & branding

• Materials (eco-friendly, recyclable cardboard)

This allows brands to stand out in competitive markets rather than selling the same products as everyone else.

2️⃣ Stable Manufacturing Matters More Than Price

Many buyers tell us their biggest concern is not price, but:

• Consistent quality

• Stable lead time

• Clear communication

A reliable factory with its own production line can help reduce risk, especially during peak seasons or market fluctuations.

3️⃣ Sustainability Is a Real Buying Factor

For cat furniture, especially cardboard scratchers, sustainability is no longer a “nice-to-have”.
Eco-friendly materials, recyclable structures, and responsible sourcing are becoming standard requirements in Europe, North America, and Australia.

4️⃣ Long-Term Partnership Over One-Time Orders

The most successful collaborations are built on long-term thinking:

• Continuous product development

• Feedback-based improvements

• Flexible OEM/ODM support as brands grow

From sample development to mass production, transparency and trust make all the difference.

At Qingdao Meow Love Pet Products Co., Ltd., we focus on manufacturing corrugated cardboard cat scratchers, cat trees, and pet furniture, supporting global brands with OEM & ODM solutions.

If you’re exploring new suppliers or considering custom development, it’s always worth starting a conversation.