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Why Cat Scratchers Are Not a Low-Value Product Anymore

Why Cat Scratchers Are Not a Low-Value Product Anymore

March 16, 2026

     



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For years, cat scratchers have been treated as one of the most “boring” products in the pet industry.

Low price.
Simple structure.
Easy to replace.

And because of that, many importers and retailers naturally categorize them as low-margin, low-priority items.

But this perception is becoming outdated.

The Shift: From Product to Behavior

A cat scratcher is not just a product —
it is a behavioral anchor.

Cats don’t randomly use scratchers.
They build daily routines around them:

  • After waking up

  • After meals

  • During playtime

  • When marking territory

This means one thing:

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